LONDON, Oct. 14, 2025 /PRNewswire/ -- AskELIE, an AI-native hyperautomation startup headquartered in Northampton, England, has appointed David Lahey as Chief Growth Officer and Board Advisor. Lahey has six successful SaaS exits and experience in Seed through Series D fundraising rounds.

AskELIE's platform automates complex, repetitive processes across business functions, freeing teams to focus on high-value work. By combining AI-driven process orchestration with hyperautomation, the company enables enterprises to cut costs, improve throughput, and achieve measurable productivity gains.

Lahey brings years of growth strategy experience and will apply that expertise to AskELIE.

"The companies I've helped scale all reached a turning point when they removed the friction between strategy and execution," said Lahey. "We're building exactly the kind of transformative capability with proprietary AI that enterprises will need to compete over the next decade."

"David's Go-To-Market track record in scaling SaaS companies through both operational excellence and customer trust makes him a force multiplier for our growth plans," said Derek Kilroe, CEO of AskELIE. "As enterprises look to hyperautomation to drive both efficiency and resilience, his expertise will help us capture that momentum."

Hyperautomation is projected to exceed $50B by 2029, with adoption accelerating across industries where automation impacts both top-line growth and operating margins. AskELIE is positioned to capture that wave, and Lahey's operational and fundraising expertise will help drive the next phase of scale.

About AskELIE
askelie® is a leading hyperautomation platform, providing enterprise-grade digital workers that eliminate repetitive tasks, enhance productivity, and reduce costs. askelie® transforms industries worldwide by seamlessly integrating with existing systems to enable unparalleled operational excellence. Unlike traditional automation tools, the askelie® platform runs on our proprietary Ever Learning Intelligent Engine that delivers measurable results within days or weeks, not months or years.

For more information about askelie®, visit: www.askelie.io

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SOURCE AskELIE